Dear Parents and Caregivers,
We hope this message finds you well and surrounded by the joys of parenthood. At FLYBYFLY, we’ve been privileged to be part of your parenting journey, offering high-quality baby products that bring comfort to your little ones and peace of mind to you. It is our mission to provide the best for your baby, from innovative designs to safe and sustainable materials.
Today, we’d like to share some important updates about our product pricing that will take effect starting January 2025. We have proudly maintained our product pricing since 2019, absorbing increases in production, materials, and logistics costs over the years. However, as these challenges have compounded, we find ourselves in a position where a price adjustment has become necessary.We understand this may impact your decisions, and we want to be completely transparent about the reasons behind these changes, as well as how we’re continuing to support you as a valued member of the FLYBYFLY family.
This wasn’t an easy decision for us. We understand how deeply every parent values affordability, and we’ve worked tirelessly to hold off on any changes for as long as possible. Unfortunately, the rising costs of materials, production, and logistics have made it difficult for us to maintain the same prices while continuing to uphold the exceptional standards you’ve come to expect from us.
Why Are Prices Changing?
Raising prices is never an easy decision, and we approached this with the utmost care and consideration. We want to give you insight into the key factors driving this adjustment so that you can better understand the “why” behind it.
1. Increased Production Costs
One of the core values at FLYBYFLY is ensuring the highest level of quality in everything we create. Each baby product is crafted with love, precision, and safety as a priority. Over the past few years, the costs associated with manufacturing—including labor, energy, and equipment maintenance—have risen significantly.
We have resisted passing these costs onto you for as long as possible, but to maintain the quality and safety standards that you’ve come to expect from us, we’ve reached a point where a slight adjustment is necessary. Your baby’s safety and comfort are non-negotiable, and we’re committed to never compromising on quality.
2. Rising Material Costs
We know that when it comes to babies, only the best materials will do. From soft bamboo covers on our crib mattresses to organic cotton baby blankets and thoughtfully designed accessories, we invest in premium-grade materials to ensure that every item you purchase is safe, gentle, and durable for your little one.
However, the costs of these raw materials have increased worldwide due to economic shifts and supply shortages. Sustainability is also at the heart of what we do, and ethically sourced materials often come at a higher price. This commitment to sustainability and safety is one we’re unwilling to waver on, even in the face of rising costs.
3. Logistics and Shipping Challenges
As a baby-focused business, we ensure that every product reaches your hands with the utmost care. But the cost of logistics—shipping, warehousing, and transportation—has increased globally in the past few years. Fuel prices, global shipping delays, and higher demand for transportation services have all contributed to these increased expenses.
We are continuously working to find cost-efficient and environmentally friendly solutions for delivering our products, but we must adjust our pricing to keep up with these logistical challenges.
How We’re Supporting Our Valued Customers
While we must adjust our pricing, we’re also taking steps to ensure you feel supported and valued as part of our community. We know that parenting journeys are deeply personal, and we’re here to offer flexibility, benefits, and understanding as you navigate your unique path.
Lifetime Membership Program
We’re excited to announce that our membership program is now lifetime! This means that once you join our program, your benefits will never expire. Whether you’re shopping for your firstborn, preparing for a future addition to your family, or looking for the perfect gift for a loved one, you can enjoy our exclusive discounts and rewards without feeling rushed.
We understand that parenthood doesn’t follow a fixed timeline. Sometimes, life brings unexpected surprises, like the joy of welcoming a new baby into the world. With our lifetime membership, you’ll have the flexibility to shop at your own pace, knowing that your rewards will always be there for you when you need them.
Loyalty Rewards
As part of our commitment to giving back to our customers, we’ve enhanced our loyalty rewards program. The more you shop with us, the more you save. From discounts on future purchases to exclusive gifts, we want to make sure that your loyalty is always rewarded.
Preemptive Communication
We believe in transparency, which is why we’re letting you know about this change in advance. We want to give you time to plan your purchases before the new pricing takes effect. If you’ve been considering adding any of our products to your baby’s collection, now is the perfect time to take advantage of our current prices.
A Heartfelt Thank You
We know that every decision you make as a parent is made with love, care, and consideration. Whether it’s choosing the safest crib bedsheet or the softest plush animal, you’re always thinking about what’s best for your baby. At FLYBYFLY, we feel privileged to be part of those decisions, and we’re deeply grateful for your trust in us.
This pricing adjustment is not a decision we’ve taken lightly, but it’s one that allows us to continue delivering the quality, safety, and innovation you deserve. Your support means everything to us, and we promise to keep working tirelessly to exceed your expectations.
Stay Connected
As always, we’re here to answer any questions you may have about this update. Whether you’d like more information about the reasons behind the pricing adjustment or details about our membership program, our friendly customer service team is just a message away.
Thank you for being part of the FLYBYFLY family. We’re honored to be part of your parenting journey, and we look forward to continuing to support you in the years to come.
With love and gratitude,
The FLYBYFLY Team
P.S. Don’t forget to check out our website for exciting updates, promotions, and new arrivals! And if you’re in the Penang area, stay tuned for the grand opening of our new store.
